Midlands Air Ambulance

Made In The Midlands. For The Midlands.

To celebrate 30 years of Midlands Air Ambulance Charity, Deakin & Francis have created two iconic signature pieces. The collection features a 30th anniversary enamel lapel pin as well as signature cufflinks proudly boasting the iconic Air Ambulance logo proudly on the cufflinks front. All profits will be donated to the charity. Purchase an iconic piece to fund future lifesaving missions.

Support Midlands Air Ambulance

Midlands Air Ambulance Charity is responsible for funding and operating three air ambulance helicopters and two critical care cars serving the communities of six Midlands counties: Gloucestershire, Herefordshire, Shropshire, Staffordshire, the West Midlands and Worcestershire. This constitutes the largest air ambulance operating region in the UK. The charity also provides secondary cover to surrounding areas, such as Warwickshire and Mid Wales.

Since 1991, the charity has responded to more than 60,000 missions, making it one of the longest established and busiest air ambulance organisations in the UK.

Each year it costs in excess of £10 million to maintain the three aircraft and the provision of a lifesaving service. Each air ambulance mission costs an average of £2,500. Each critical care car mission costs £224 on average. The charity does not receive funding from the Government for its daily missions so relies entirely on the support and generosity of local people and businesses.