Made In The Midlands For The Midlands

To commemorate Midlands Air Ambulance Charity’s milestone 30th anniversary in 2021, heritage Midlands jewellers, Deakin & Francis, has exclusively crafted a limited edition pair of cufflinks, which are now available. Just 100 sets of the meticulously crafted cufflinks have been created by the seventh-generation jewellers, which display the charity’s distinctive and popular ‘pulse’ design. In addition, 100 lapel pins carrying the distinctive pulse have also been crafted to complement the cufflinks to create the perfect matching set.

Henry Deakin, managing director of Deakin & Francis, states: “The limited edition pulse collection, made within the Midlands for the Midlands, is a design we are particularly proud of as the sale of every pair of cufflinks or lapel pin will directly help fund lifesaving air ambulance and critical care car missions in our region.”

Emma Gray, fundraising and marketing director for Midlands Air Ambulance Charity, adds: “While our heritage is two centuries behind that of Deakin & Francis, this is a fitting partnership for two organisations founded in the Midlands. We are extremely grateful to Henry and James Deakin and the whole team for supporting our pre-hospital emergency service by crafting such a beautiful collection to commemorate our 30th anniversary. Their support and that of our buyers will help fund future vitally important missions in our area as each pair sold will fund one of Midlands Air Ambulance Charity’s critical care car missions.”

On the reverse, all cufflinks will display their individual number in the limited edition collection, making them a collectors’ piece from day one.

The cufflinks retail at £195, and the lapel pin is £95. So, if you are looking for a special something for a loved one or a gift for oneself for a special cause, visit: